The measure encourages participation, also in Italy , in events, including virtual ones, of an international nature such as a Fair, Exhibition, Entrepreneurial Mission or System Mission, for the promotion of goods and/or services produced in Italy or under an Italian brand.
Beneficiaries
Companies that have filed at least one financial statement for a complete financial year with the Companies Registry.
What it finances
In line with the aims of the tender, the eligible and financeable expenses are respectively:
- Expenses per exhibition area:
- 1) exhibition area rental, including any registration costs, charges and mandatory fixed fees; setting up the exhibition area (e.g. platform, perimeter walls, ceiling, roof or covering, storage room);
- 2) furnishing of the exhibition area (e.g. reception desk, tables, chairs, display cases, exhibition cubes, brochure holders);
- 3) equipment, audio/video support (e.g. monitors, TV screens, projectors and IT supports, video cameras);
- 4) electricity service (e.g. electrical connection, stand lighting and electrical sockets for the operation of machinery if present in the stand);
- 5) various utilities;
- 6) stand cleaning service;
- 7) insurance costs;
- 8) compensation paid to the personnel appointed by the company (both external and internal) for the period relating to the execution of the fair/exhibition (including travel, stays and transfers to reach the location of the fair/exhibition) and/or directly connected to the fair/exhibition itself, as per suitable documentation proving the expense. Any further compensation to the staff appointed by the company (both external and internal) is recognized up to a maximum of 10% of the amount of the loan granted;
- 9) offline translation and interpreting services.
- Logistics costs:
- 1) transport of exhibited material and products to destination, including transport of
samples; - 2) movement of machinery/products.
- 1) transport of exhibited material and products to destination, including transport of
- Promotional expenses:
1) participation/organization of business meetings, workshops, B2B, B2C;
2) advertising, signage and graphics costs for the press (e.g. advertising in the official catalogue, magazines and informative newspapers of the fair or exhibition, to support the initiative, specialized press, gifts);
3) creation of banners (e.g. posters and signs in the spaces outside and adjacent to the exhibition centre).
4) product certification costs - Expenses for consultancy related to participation in the fair/exhibition:
1) external consultancy (e.g. designers/architects, product innovation, photographic/video services).
2) digital consultancy (e.g. digital manager, social media manager, digital marketing manager); - Digital expenses related to participation in the fair/exhibition:
1) registration fee for the virtual event, including costs for the processing of virtual content (e.g. virtual stands, company presentation, virtual catalogues, live streaming events, webinars)
2 ) expenses for integration and digital development of CRM platforms;
3) web design expenses (e.g. landing page, page dedicated to the event) and integration/innovation of digital contents/functions also on already existing platforms;
4) digital marketing expenses (e.g. video banners, banners on the official website of the fair/exhibition, newsletters, social networks);
5) online translation and interpreting services; - professional consultancy fees for checks on compliance with national environmental legislation.
Facilitation
The benefit consists of a subsidized rate loan and a 10% non-repayable fund, the latter is granted only if the following requirements are met: 10% non-repayable contribution within a maximum of 100,000 euros for:
- SMEs (also Micro Enterprises), with operational headquarters in the regions of Southern Italy (Abruzzo, Basilicata, Calabria, Campania, Molise, Puglia, Sardinia and Sicily) established for at least 6 (six) months;
- SMEs (also Micro Enterprises), in possession of environmental/sustainability certifications (ISO 45001, ISO 14001, SA8000);
- SMEs (also Micro Enterprises), youth enterprises (ie enterprises made up of 60% (sixty) young people between 18 (eighteen) and 35 (thirty-five) years old or for joint-stock companies, enterprises in which the participation shares are held for the 60% (sixty) young people between 18 (eighteen) and 35 (thirty-five) years old);
- SMEs (also Micro Enterprises), female (ie enterprise made up of 60% (sixty) by women or for joint-stock companies, enterprise in which 60% (sixty) of the shares are held by women);
- SMEs (also Micro Enterprises), with a share of export turnover resulting from the VAT declarations of the last two financial years equal to 20% (twenty) of the total turnover;
- SME (also Micro Enterprise), innovative (ie enterprise registered as innovative SME at the special section of the chamber of commerce);
- Enterprise, even if not SME or Micro Enterprise, in possession of environmental/sustainability certifications (ISO 45001, ISO 14001, SA8000) and which by the date of the first Disbursement can provide evidence of: having issued a Sustainable Procurement Policy (SPP) containing principles ESG7;
- adherence of at least 5 suppliers of the Applicant Company, with supply contracts stipulated at least 12 months after submission of the Application, to one or more ESG principles contained in the SPP;
- implementation process of the aforementioned Policy;
- corrective plans in the event of non-compliance of one or more suppliers (for example termination of the relationship with the aforementioned supplier or warning and time to adapt);
- tools and methods for monitoring suppliers with reference to compliance with the aforementioned Policy
- companies (even non-SMEs or Micro Enterprises), with direct interests in the Western Balkans; companies (including non-SMEs or Micro Enterprises), with local unit or operational headquarters located in the territories affected by the flood events verified starting from 1 May 2023 identified in Annex I of Legislative Decree 61/2023
The minimum amount of the projects must be 10,000 euros.
The maximum amount is 500,000 euros or 20% of the revenues of the last financial statement (or of the last 2 for amounts exceeding 150,000 euros)
Maximum overall exposure towards the 394/81 fund not exceeding 35% of the average of the revenues of the last two financial statements.
Duration:
- The overall duration of the Financing is 4 years starting from the date of signing of the Contract, of which: Pre-amortization period: 2 years
- Repayment Period: 2 years The guarantees requested are determined according to the EBITDA or Scoring class of the Company (without guarantee for scoring 1 and 2)
Dispensing:
In 2 tranches divided as follows: 25% as an advance and subject to the signing of a suitable guarantee; final balance for expense reporting.
Presentation
Starting from July 27th and until funds last.
Photo by Markus Spiske on Unsplash