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Participation in SIMEST fairs and exhibitions – Fondo 394

What you need to know

The measure encourages participation, also in Italy , in events, including virtual ones, of an international nature such as a Fair, Exhibition, Entrepreneurial Mission or System Mission, for the promotion of goods and/or services produced in Italy or under an Italian brand.

Companies that have filed at least one financial statement for a complete financial year with the Companies Registry.

What it finances

In line with the aims of the tender, the eligible and financeable expenses are respectively:

  • Expenses per exhibition area:
    • 1) exhibition area rental, including any registration costs, charges and mandatory fixed fees; setting up the exhibition area (e.g. platform, perimeter walls, ceiling, roof or covering, storage room);
    • 2) furnishing of the exhibition area (e.g. reception desk, tables, chairs, display cases, exhibition cubes, brochure holders);
    • 3) equipment, audio/video support (e.g. monitors, TV screens, projectors and IT supports, video cameras);
    • 4) electricity service (e.g. electrical connection, stand lighting and electrical sockets for the operation of machinery if present in the stand);
    • 5) various utilities;
    • 6) stand cleaning service;
    • 7) insurance costs;
    • 8) compensation paid to the personnel appointed by the company (both external and internal) for the period relating to the execution of the fair/exhibition (including travel, stays and transfers to reach the location of the fair/exhibition) and/or directly connected to the fair/exhibition itself, as per suitable documentation proving the expense. Any further compensation to the staff appointed by the company (both external and internal) is recognized up to a maximum of 10% of the amount of the loan granted;
    • 9) offline translation and interpreting services.
  • Logistics costs:
    • 1) transport of exhibited material and products to destination, including the transport of
    • 2) movement of machinery/products.
  • Promotional expenses:
    1) participation/organization of business meetings, workshops, B2B, B2C;
    2) advertising, signage and graphics costs for the press (e.g. advertising in the official catalogue, magazines and informative newspapers of the fair or exhibition, to support the initiative, specialized press, gifts);
    3) creation of banners (e.g. posters and signs in the spaces outside and adjacent to the exhibition centre).
    4) product certification costs
  • Expenses for consultancy related to participation in the fair/exhibition:
    1) external consultancy (e.g. designers/architects, product innovation, photographic/video services).
    2) digital consultancy (e.g. digital manager, social media manager, digital marketing manager);
  • Digital expenses related to participation in the fair/exhibition:
    1) registration fee for the virtual event, including the costs for processing the virtual content (e.g. virtual stands, company presentation, virtual catalogues, live streaming events, webinars)
    2) expenses for integration and digital development of CRM platforms;
    3) web design expenses (e.g. landing page, page dedicated to the event) and integration/innovation of digital contents/functions also on already existing platforms;
    4) digital marketing expenses (e.g. video banners, banners on the official website of the fair/exhibition, newsletters, social networks);
    5) online translation and interpreting services;
  • professional consultancy fees for checks on compliance with national environmental legislation.


The benefit consists of a subsidized rate loan and a 10% non-repayable fund, the latter is granted only if the following requirements are met: 10% non-repayable contribution within a maximum of 100,000 euros for:

  • SMEs (also Micro Enterprises), with operational headquarters in the regions of Southern Italy (Abruzzo, Basilicata, Calabria, Campania, Molise, Puglia, Sardinia and Sicily) established for at least 6 (six) months;
  • SMEs (also Micro Enterprises), in possession of environmental/sustainability certifications (ISO 45001, ISO 14001, SA8000);
  • SMEs (also Micro Enterprises), youth enterprises (ie enterprises made up of 60% (sixty) of young people between 18 (eighteen) and 35 (thirty-five) years old or for joint-stock companies, enterprises in which the participation shares are held for the 60% (sixty) young people between 18 (eighteen) and 35 (thirty-five) years old);
  • SMEs (also Micro Enterprises), female (ie enterprise made up of 60% (sixty) by women or for joint-stock companies, enterprise in which 60% (sixty) of the shares are held by women);
  • SMEs (also Micro Enterprises), with a share of export turnover resulting from the VAT declarations of the last two financial years equal to 20% (twenty) of the total turnover;
  • SME (also Micro Enterprise), innovative (ie enterprise registered as innovative SME at the special section of the chamber of commerce);
  • Enterprise, even if not SME or Micro Enterprise, in possession of environmental/sustainability certifications (ISO 45001, ISO 14001, SA8000) and which by the date of the first Disbursement can provide evidence of: having issued a Sustainable Procurement Policy (SPP) containing principles ESG7;
  • adherence of at least 5 suppliers of the Applicant Company, with supply contracts stipulated at least 12 months after submission of the Application, to one or more ESG principles contained in the SPP;
  • implementation process of the aforementioned Policy;
  • corrective plans in the event of non-compliance of one or more suppliers (for example termination of the relationship with the aforementioned supplier or warning and time to adapt);
  • tools and methods for monitoring suppliers with reference to compliance with the aforementioned Policy
  • companies (even non-SMEs or Micro Enterprises), with direct interests in the Western Balkans; companies (including non-SMEs or Micro Enterprises), with local unit or operational headquarters located in the territories affected by the flood events verified starting from 1 May 2023 identified in Annex I of Legislative Decree 61/2023

The minimum amount of the projects must be 10,000 euros.

The maximum amount is 500,000 euros or 20% of the revenues of the last financial statement (or of the last 2 for amounts exceeding 150,000 euros)

Maximum overall exposure towards the 394/81 fund not exceeding 35% of the average of the revenues of the last two financial statements.


  • The overall duration of the Financing is 4 years starting from the date of signing of the Contract, of which: Pre-amortization period: 2 years
  • Repayment Period: 2 years The requested guarantees are determined according to the EBITDA or Scoring class of the Company (without guarantee for scoring 1 and 2)


In 2 tranches divided as follows: 25% as an advance and subject to the signing of a suitable guarantee; final balance for expense reporting.


Starting from July 27th and until funds last.

Foto di Markus Spiske su Unsplash

Who is it aimed at?

Small businesses, Medium businesses, Micro businesses, Enterprise - predominantly female, SMEs, MSMEs


Non-repayable contribution


Until funds run out


July 27, 2023

Geographic area

Abruzzo, Basilicata, Calabria, Campania, Emilia-Romagna, Friuli-Venezia Giulia, Lazio, Liguria, Lombardy, Marche, Molise, Piedmont, Puglia, Sardinia, Sicily, Tuscany, Trentino-Alto Adige, Umbria, Valle d'Aosta, Veneto


Services, Other services

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