Things
Incentive promoted by the General Directorate for the protection of industrial property - UIBM and aimed at supporting the promotion of collective and certification brands abroad.
Who is it aimed at?
The incentive is aimed at: the associations representing the production categories; the protection consortia referred to in art. 53 of law 24 April 1998, n. 128; other associative or cooperative bodies.
What does it predict
Granting and provision of non-repayable benefits for the implementation of a project to promote abroad a collective or certification brand, already registered at the time of submission of the application. The benefits are granted to the extent of 70% of the expenses deemed eligible. The eligible expenses concern the following initiatives: – INITIATIVE A – International fairs and shows, – INITIATIVE B – Events collateral to international trade fairs, – INITIATIVE C – Bilateral meetings with foreign associations, – INITIATIVE D – Seminars in Italy with foreign operators and other abroad, – INITIATIVE E – Communication actions on the foreign market, also through large-scale retail trade and online channels, – INITIATIVE F – Creation of virtual communities to support the brand.
