Things
This initiative aims to support innovation and product or service diversification projects that include innovative solutions based on the "twin transition" (sustainable/circular innovation and digital innovation), as well as the adoption of appropriate commercial and marketing strategies focused on the product innovated
Who is it aimed at?
Micro, small and medium-sized enterprises (MSMEs) can benefit from the benefits provided by this announcement, either individually or in aggregate in the form of a network contract, temporary association of purpose or temporary grouping.
What does it predict
The initiative aims to strengthen and relaunch the presence on the markets of Marche SMEs operating in the areas of S3 2021-2027 through projects for the creation and marketing of new or significantly improved products or services compared to the pre-existing state, as well as for the adoption of adequate commercial and marketing strategies focused on the innovative product, also through the use of external resources and skills and services in the field of applied technologies, digital technologies, engineering, design and artistic disciplines, marketing and communication and protection of intellectual property rights.
